Customer Data Insights & How They Impact Your Brand

Finding out how your customers feel about your brand, products, and services has never been easier.

Social media and consumer review platforms have completely innovated the way consumers communicate in seconds – their voices and opinions are received instantly to give you an opportunity to learn from your brand data and insights.

Brands may feel lost in the sheer amount of customer data that is out there and opt to work with a data insight agency, but there is a pot of gold at the end of the rainbow for companies that invest in wading through this data.

What does a data insight agency do?

Data insights agencies combine data from a diverse set of data resources and add customer sentiment data along with geolocation data, customer preference analysis, as well as market trending information based on contextual text analytics.

All of this data combined collectively provides a level of understanding of market dynamics previously unavailable to the industry.

So whether you decide to work with a data insight agency or not, at the very least there should be someone on your team who can collect and interpret all of the customer data insights and brand data insights you need to make more informed decisions.

What is sentiment analysis?

Sentiment analysis is widespread in many industries. From Apple diving deeper into artificial intelligence by acquiring startup Emotient — a cloud-based service that uses artificial intelligence to read emotion through the analysis of facial expressions — to researchers at the University of Arizona’s Artificial Intelligence Laboratory using text mining to search for relevant terms and sentiment analysis to study what motivates hackers in order to predict how they might act in future attempts at data breaching.

Sentiment analytics for customer data insights 

Sentiment analysis empowers enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social enabled world – the brand data and insights gained give businesses the ability to make better decisions and accelerate their revenue growth.  

Predictive analytics for customer data insights

Using social media data, but more importantly, open-source information, to go beyond sentiment analysis and identify patterns in customer data insights and behaviors, detect early product feedback and identify indicators to drive innovation.

Brand data & insights management

Being able to track trends between brands in similar sectors or completely unrelated markets in real-time is an extremely powerful tool to drive brand strategy and measure its effectiveness. At the same time, measuring how different brands relate to the intentions and feelings of their target customers is important information for designing a winning marketing strategy.

Sentiment analysis will continue to gain momentum in 2016, providing the opportunity to gain a competitive advantage in niche markets by providing tools that can translate customer insights into actionable data.

For a complete breakdown of all the top 13 Data Science salaries, download our 2022 Salary Guide across Tech, Creative & Digital Marketing.

Smart data leads to smart decisions

Sentiment analysis insights let you act upon customer data quickly and with confidence that you are seeing the big picture in conversations about your brand without missing the major components that lead to customer loyalty and increased conversions like…

1. Which brands in your industry hold the highest share of voice on social media
2. What people are talking about in conversations about your industry and your competitors
3. What your industry is talking about to start the most buzz
4. Which influencers are talking about your brand and competitors

It’s impossible to ignore the value that it adds to the industry — sentiment analysis bases results on factors that are inherently humane and because of this is bound to be a major driver of many business decisions in the future.

We can harness the wisdom of the crowd rather than selecting a few “experts” — creating brands where every opinion counts and every sentiment affects decision-making.

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