How to Use YouTube Marketing to Grow Your Business

If the past few years have taught us anything, it’s that social media is an essential part of any successful digital marketing strategy.

And even though many businesses like yours know this, many still aren’t active on YouTube despite its large global audience.

In fact, the popular video-sharing platform generates 2.5 billion active monthly users and more than 300,000 paying subscribers.

With these numbers, it’s clear your business can increase your audience reach and positively impact your bottom line through YouTube marketing.

Now’s the time to ensure your team knows the importance of YouTube marketing and how to effectively enhance your presence online.

YouTube marketing strategy

There are a few practical strategies that can help enhance your YouTube video marketing efforts like working with influencers, targeting Gen Z and Millennials, and doing live broadcasts.

YouTube influencer marketing

By now, every business with a social media account has heard of the all-powerful influencer. These internet celebs are favored by both millennials and those who make up Generation Z. 

Influencer collaborations can help your business gain more exposure and also increase revenue.

Influencer marketing has a lasting impact on the buying decisions of these two groups with many experts saying a recommendation from a relatable influencer is comparable to a friend recommending a new product to you.

If you think you can’t afford to work with an influencer, your company can partner with micro-influencers who are not only less expensive but are often viewed as more authentic, thus resulting in a higher likelihood of conversions.

Target gen Z & millennials with YouTube marketing 

These two groups collectively make up over 40% of the U.S. population and with gen Z enterign the workforce and millennials becoming the largest working generation in the country, now is the perfect time to make sure your video marketing will appeal to this demographic, especially since YouTube videos account for two-thirds of the premium content viewed by millennials.

Your company must understand how millennials live, what gets them excited, and what sets them apart from other generations, then incorporate those factors into your YouTube marketing initiatives to optimize your success.

Leverage live video with YouTube marketing

Twitter, TikTok, Meta, Instagram, and YouTube all offer live-streaming video capabilities, and with U.S. viewers spending an average of 149 minutes per day watching digital video, your marketing will want to include live streams in your video marketing strategy.

Ensure your team knows to prioritize going ‘live’ to offer your audience a new way to connect with your business. 

Live videos are a free source that helps personalize your marketing tactics and increase engagement since your consumers can directly interact with the video by commenting and asking questions.

Benefits of YouTube marketing

If your company is willing to showcase and highlight your culture online genuinely, you’ll find that you can truly harness the power of YouTube marketing. There are many benefits that include monetization opportunities, growing your business’s influence, and expanding your marketing reach.

YouTube marketing offers monetization

According to Forbes, a seven-year-old’s authenticity is what helped him earn over $22 million off of his popular YouTube uploads.

If he can achieve this without a team backing him imagine what your marketing department can accomplish on this platform.

YouTube marketing offers influence

YouTube marketing is a great way to introduce new products and services to your consumers through influence marketing, paid ads, reviews, etc.

In fact, 80% of YouTube viewers surveyed reported that they use the platform as a decision-making tool before making any purchases.

YouTube marketing offers reach

Recent research also shows that YouTube is now the top app for both iOS and Android devices.

Marketing on this platform can help expose your business to national and international audiences, since the global app is accessible anywhere, on every device.

If you’re looking to elevate your enterprise and increase your audience reach, a YouTube marketing strategy is a must.

Starting YouTube marketing

With YouTube’s popularity holding steady, it’s time to consider investing in YouTube marketing.

If you’re looking for marketing talent that can help develop successful initiatives, contact Mondo today.  

Our experienced recruiters can find the Digital Marketing talent your business needs to enhance your presence on YouTube and create successful video content.

More articles about hiring and industry trends:

• How to Create an Inclusive Workplace to Empower Women in Tech
• Returnship Programs: Reentering the Workforce After an Employment Gap
• The Top 5 Reasons We Need More Women in Tech
• Corporate Social Responsibility: What It Is, Why It Matters & How It Impacts Business
• Hiring and Recruitment Obstacles in 2023 & How to Overcome Them
• How Leadership Development Improves Employee Retention
• Reasons New Hires Fail: Is Leadership to Blame?
• 5 In-Demand Developer Roles Your Tech Team Needs
• Why Take-Home Assignments are the Biggest Mistake for Hiring Managers