How to Craft the Perfect Cover Letter, With Example Template

Cover letters can be the deciding factor in whether you get an interview or not. Many people think that they are not important, but that is simply not the case.

A well-crafted cover letter can show off your skills and set you apart from the competition.

Learn why cover letters are so important, how to customize them for different roles, and use our best practices and template to create your own.

What is a cover letter and why are they important?

A cover letter is a document sent with your resume to provide additional information on your skills and experience. The letter provides an opportunity to elaborate on why you are the best candidate for the job.

A well-written cover letter is important because it can give you a competitive advantage over other candidates by allowing you to better sell your experience and qualifications.

The bottom line is that a cover letter is an important tool in your job search, and taking the time to write a thoughtful, well-written letter can make a difference in whether or not you get an interview.

How to customize cover letters for different jobs

When it comes to writing a cover letter, one size does not fit all. In order to maximize your chances of landing an interview, you need to tailor your cover letter to each specific job and company.

Do your research for your cover letter

Before you start writing, take some time to research the company and the specific role you are applying for.

This will help you tailor your language and content to match what they are looking for.

Be specific in your cover letter

Generic cover letters are quickly forgotten.

Instead, focus on specific examples of your qualifications and why you would be a good fit for the role. This will show that you have put thought into your application.

Highlight relevant experience in your cover letter

Even if you don’t have direct experience in the role you’re applying for, highlight any relevant experience that you do have.

For example, if you’re applying for a sales position but have customer service experience, talk about how that experience has helped you develop strong communication and interpersonal skills.

Use keywords in your cover letter

A lot of companies use applicant tracking systems (ATS) to screen resumes and cover letters.

To make sure your application doesn’t get lost in the shuffle, include some of the keywords from the job listing in your cover letter.

But don’t go overboard — a few strategically placed keywords are all you need.

Go beyond your resume for your cover letter

Your cover letter is a great way to expand on your resume and provide more details about why you would be an excellent fit for the job.

Take this opportunity to showcase any unique skills or experiences that don’t necessarily appear on your resume.

For example, if you are applying for a marketing position but have experience with SEO, use your cover letter to highlight this experience.

Personalize your cover letter for each company’s mission

It’s important to take the time to research and understand each company’s mission, values, and culture.

Use your cover letter to highlight why you are a good fit for their specific organization.

Talk about how your skills match up with what they are looking for, and explain how you could make an impact at their company.

To really stand out from other candidates, include some industry knowledge in your cover letter.

Research the latest trends and news in the particular field you are applying for and mention how your skills could help address any challenges or opportunities.

This will show that you have a good understanding of the industry and demonstrate your commitment to staying up to date.

End your cover letter with a call to action

At the end of your cover letter, make sure you have a strong call to action.

Tell the hiring manager why they should contact you and provide them with an easy way for them to do so — either your email address or phone number.

Proofread your cover letter

Once you’re finished writing, proofread your cover letter carefully before sending it off.

Typos and grammatical errors can create a bad first impression and make it more difficult for employers to take you seriously as a candidate.

Cover letter template: steps to create

Step 1: Addressing your cover letter

Be sure to use the correct formatting for addressing your cover letter by including your name and contact information as well as the recipient’s name, title, company, and company address.

Step 2: Your cover letter introduction

Start your letter with a friendly introduction that includes why you are writing and the position or industry you are interested in.

Step 3: List your experience in your cover letter

Take this opportunity to write 1-2 sentences that give a high-level overview of your relevant experience to the specific role you are applying for.

This may differ slightly from job application to job application.

Step 4: Connect your experience to your passion in your cover letter

In this section, explain why you are passionate about the job and industry.

Point to how your past experiences have helped shape who you are today and how they could help you excel in the role.

Step 5: List your skills in your cover letter

This section is your chance to write 1-2 sentences that highlight the skills that make you the best fit for the job.

List any relevant technical, communication, and interpersonal skills that would be beneficial to the role.

Make sure to use keywords directly from the job description.

Step 6: Connect your experience to the company mission in your cover letter

In this section, explain why your experience and skills would be an asset to the company.

By connecting your skills to the company mission, you show that you understand what the organization stands for and how they could benefit from hiring you.

Step 7: Your cover letter closing 

End your letter with a strong closing statement that reiterates your interest in the job and encourages the reader to contact you.

The call to action to contact you is important so make sure it’s clear and assertive.

Step 8: Your cover letter signature

Make sure your signature is warm but professional and includes your full name typed, written or digital signature, and your contact information once more.

Cover letter template example

<Your Name>


<Email Address>

<Phone Number>

Date: <Today’s Date>

<Hiring Manager’s Name>

<Company Name>

<Address Line 1, Address Line 2>

Dear <Hiring Manager’s Name>,

I am writing to apply for the position of <Job Title> at <Company Name>. With my background in <relevant skills and experience>, I believe I am uniquely qualified for this role.

I have over <number> years of experience in <relevant field>, so I am confident in my ability to hit the ground running.

Furthermore, I have proven experience working with teams to develop and implement <relevant strategy or tactics>. My successes include achieving <specific results> for a previous employer.

I understand that <Company Name> is looking for an innovative problem-solver. In my current role, I have developed a <specific skillset> that allows me to think outside the box and develop unique solutions to complex problems.

After learning a bit more about <Company Name> and its commitment to <company mission & values>, I am excited by the opportunity to join your team and contribute to <Company Name’s> success.

Please don’t hesitate to contact me if you would like more information about my qualifications. I look forward to discussing this opportunity with you further.


<Your Name>

<Your Signature>

Tailoring your cover letter to the job you want

In conclusion, writing a strong cover letter is an essential part of the job application process.

It allows you to highlight your experience, skills, and passion for the role so that employers can make an informed decision about whether or not you are the right fit for their team.

When writing your cover letter, make sure to customize it to the position you are applying for.

Use the job description as a guide to ensure you include all relevant keywords, skills, and experiences that make you stand out from the competition and you’re sure to land the job you want.

For a complete breakdown of top salaries, download our 2023 Salary Guide across Tech, Creative & Digital Marketing.

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